Circular economy: reshaping Europe's textile industry
Founded almost a century ago near Monza, Parà specializes in textiles - the firm makes acrylic awnings and outdoor furniture. The company is proud of its heritage and the quality of its products, some of which adorned the White House during the Obama presidency.
But it is also fully aware of the environmental impact that textile manufacturing has on the planet and wants to help find a solution. The company's CEO Matteo Parravicini says the company has been aware of these environmental issues for a long time:
“Parà has always pursued a policy of respect for natural resources. In fact, Parà has invested in a water and a wastewater treatment plant, a cogeneration plant to obtain hot water and steam for its sites, and a photovoltaic plant to obtain clean solar energy. This is Parà. ”
We do not have a Planet B "
In addition to reducing its CO2 footprint, the firm is looking at ways in which it can recover and reuse old products from customers once these have reached the end of their working life. It's an approach that seeks to embrace what is known as the circular economy. Instead of the current linear take, make and dispose model, it aims to circulate materials again and again so nothing gets thrown away.
Matteo believes this is essential: “It's important because I know that we do not have a 'Planet B' and I know that our processes have an impact on the environment.
"At this point, the search for sustainable products becomes the real key to the future. Our target market wants companies to invest in this field."
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